D90 · Federal and defense customer readiness

Win federal and defense customers, or know exactly why you won't.

D90 is a 90-day diagnostic-to-strategy engagement for companies trying to sell into the Department of Defense and federal agencies. We diagnose fast, prove what matters with real buyers and primes, and build the strategy to win, including what to pursue and what to walk away from.

Start with a D90 conversationSee engagement options

Who it is for

Built for companies crossing into the federal market.

Defense-tech founders

Founder-led through Series B companies with a product that works and no clear path to a funded requirement or a program of record.

Commercial firms entering federal

Proven commercial companies that need to know whether the federal market is worth the cost of entry, and how to enter it without burning a year.

Industrial base suppliers

Manufacturers and suppliers pursuing DLA, the services and the primes who need to know what they can qualify for, perform and get paid on.

What D90 answers

The questions that decide federal wins.

Is there a real buyer?A named customer, a validated problem and money behind it, not interest from a demo day.
Which pathway fits?SBIR/STTR, other transaction agreements, commercial solutions openings, subcontracting to a prime, schedules or direct award, and which one matches your product and timeline.
Can you clear the gates?SAM registration, NAICS and PSC alignment, CMMC and NIST SP 800-171, export controls, and the security posture your buyer will require.
Will you beat the incumbent?How the buyer solves the problem today, who you displace, and whether your advantage survives a steel-man review.
Can you perform what you win?Capital, the government payment cycle, supply base, quality systems and the team to deliver.
What should you decline?The pursuits that look attractive but drain the company, named before you spend on them.

How it works

Diagnose fast. Prove what matters. Build the strategy to win.

Phase 1 · Diagnose

Score readiness honestly

Federal readiness scored across twelve weighted domains into a 0–100 readiness band, with every score tied to evidence and a stated confidence level.

Phase 2 · Prove

Test the load-bearing assumptions

The assumptions your plan depends on are tested against buyers, primes and the acquisition record, not accepted on faith.

Phase 3 · Strategy

Decide and commit

A pursue, shape or decline call on each opportunity, the pathway to take, and a dated 90-day action plan your team can execute.

Engagement options

Start focused or go deep.

D90 Lite

$18K–$28K

2–3 weeks. A fast, scored read on federal readiness with the top gaps and the recommended pathway.

D90 Core

$75K–$135K

90 days. The full diagnostic, assumption testing and strategy build, ending in the D90 Winning Strategy Packet.

What you receive

  • Readiness score, band and confidence
  • Gap register with owners
  • Pursue, shape or decline list
  • Acquisition pathway plan
  • Dated 90-day action plan

Why ShockPoint

Advice from the buyer's side of the table.

D90 is led by Geoff Kent, retired U.S. Army Brigadier General, former U.S. European Command J4 and former Director of Logistics Modernization and Decision Superiority at Army Materiel Command. He spent three decades as the customer, the requirement owner and the operator these companies are trying to reach.

Next step

Find out where you stand before you spend the next dollar on capture.

Tell us your product, your target customer and where you are stuck.

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